Design Your Dream Food Business

Year 10 Business & Enterprise Food Technology Project Creating a Successful Baked Potato or Sandwich Shop

WALT: We Are Learning To

Design a comprehensive food business plan Create branding including logos and catchphrases Develop inclusive menus for diverse dietary needs Calculate pricing and packaging strategies Plan effective marketing campaigns

Business Type Selection

Choose: Baked Potato Shop OR Sandwich Shop Consider your target market Think about location possibilities Brainstorm initial concepts

Creating Your Brand Identity

Business name - make it memorable and relevant Logo design - visual representation of your brand Catchphrase - what makes you unique? Color scheme and visual style Target audience consideration

Inclusive Menu Planning

{"left":"Vegetarian and vegan options\nGluten-free alternatives\nDairy-free choices\nNut allergy considerations","right":"Low-sodium options\nHigh-protein selections\nBudget-friendly items\nPremium offerings"}

Pricing Strategy Challenge

How much would you charge for your signature item? Consider: ingredient costs, labor, overhead, profit margin Research competitor pricing in your area Think about value perception

Sustainable Packaging Solutions

Eco-friendly materials - biodegradable containers Branding opportunities on packaging Cost considerations Customer convenience factors Local supplier research

Marketing Plan Development

Social media strategy - Instagram, TikTok, Facebook Community engagement ideas Grand opening promotion Loyalty program concepts Local partnership opportunities

Business Plan Timeline

Success Through Planning

"A goal without a plan is just a wish. Your food business dream becomes reality through careful planning, creative thinking, and understanding your customers' needs."